We believe downtown is a place for everyone.
The Wenatchee Downtown Association is a 501(c)3 organization in the heart of downtown Wenatchee with a mission to strengthen and enrich the downtown experience, for all. We make significant investments into our community, spearheading numerous projects that have enhanced the vibrancy and appeal of downtown Wenatchee. Our vision is to champion the vitality and diversity of new and existing business, honor our history, and ensure our Downtown is the pinnacle of experience and opportunity.
We participate in the Washington Main Street Program, and Main Street America, under the Washington State Department of Archeology and Historic Preservation, to preserve and revitalize our downtown district.
About Main Street
The Main Street Approach is a community-driven, comprehensive program that is used to revitalize older, traditional business districts throughout the United States. It is a common-sense way to address the variety of issues and problems that face traditional business districts. The underlying premise of the Main Street approach is to encourage economic development within the context of historic preservation in ways appropriate to today's marketplace. The Main Street Approach advocates a return to community self-reliance, local empowerment, and the rebuilding of traditional commercial districts based on their unique assets: distinctive architecture, a pedestrian-friendly environment, personal service, local ownership, and a sense of community.
The Wenatchee Downtown Association has been a proud member of the Washington State Main Street Program since 1992.
WDA Staff
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Rosa Pulido
Executive Director
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Eloise Sheets
Outreach Coordinator
2024 Board of Directors
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Josh Tarr
President
American Shoe Shop
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Allen Larsen
Vice President
Firehouse Pet Shop
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Bob Culp
Treasurer
Munson Engineers
Wenatchee Historic Preservation Board
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Jamie Huber
Secretary
Northwest Public Broadcasting
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Alex Haley
Numerica Performing Arts Center
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Anna Thomas
Premier One Properties
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Greg Wilson
Designer Floors
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Jerri Barkley
Past Board President
Visit Chelan County
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Josh Thaut
Norwood Wine Bar
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Tyler Russell
Tumbleweed Shop & Studio
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Travis Hornby
Wenatchee City Council / Pybus Public Market
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Meredith Hilger
Mills Style & Design
If you would like to be considered for a position on the WDA Board of Directors, please fill out the application below.
Committees
If you would like to be considered for a committee, please contact our executive director, Rosa Pulido at Rosa@downtownwenatchee.org
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Outreach involves building a Main Street framework that is well represented by business and property owners, bankers, citizens, historic preservationists, entrepreneurs, public officials, chambers of commerce, and other local economic development organizations. Everyone must work together to renew downtown. A strong organization provides the structure and stability to build and maintain a long-term effort.
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Promotion creates excitement and vibrancy downtown. Street festivals, parades, retail events, and image development campaigns are some of the ways Main Street provides education on what’s downtown and encourages customer traffic. Promotion involves marketing an enticing image to shoppers, investors, and visitors.
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Design enhances the look and feel of the commercial district. Historic building rehabilitation, street and alley clean-up, landscaping, street furniture, signage, visual merchandising and lighting all improve the physical image of the downtown as a quality place to shop, work, walk, invest in, and live. Design improvements result in a reinvestment of public and private dollars to downtown.
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Economic Vitality involves analyzing current market forces to develop long-term solutions. Recruiting new businesses, creatively converting unused space for new uses, and sharpening the competitiveness of Main Street’s traditional merchants are examples of economic vitality activities.